Business Segment: MBA Fakhro / Foods
Year Founded: 2021
Business Overview: Clever Meats is a new business that is at the R&D stage at MBA Fakhro. The idea for Clever Meats is for it to be a new type of meat company. Rather than eating animals that have been slaughtered, we would like to offer a new paradigm. By taking the muscle cells of living animals without harming them, we will then be able to grow those cells in our labs, until they are equivalent to real meat. The benefits of this to the environment are enormous. It also provides the opportunity for humankind to evolve ethically into a species that does not kill other living beings. If we do it well, it could also be a very financially successful enterprise.