Press Release

Press Release Reference Number: MBA2020091701

Title: “From MBA Fakhro” Added to Business Brands

Date: 17 September 2020

MBA Fakhro has successfully added the “from MBA Fakhro” tag to all of its brands. This is part of its marketing strategy to create customer loyalty across the entire platform of brands that make up the group.

The central theme of this initiative is that a happy customer of one brand with the MBA Fakhro tag would be more likely to become a customer of another brand with the same tag. This makes the process of adding new brands to the group easier because it allows for the goodwill to be “pollinated” between the established brands in the group and the new brands of the group.

The new brands hence benefit from the track record of the established brands, and the established brands benefit from the excitement surrounding the new brands.