Business Name: Nafaneef
Business Segment: MBA Fakhro / Greenfield Capital / Ecommerce
Year Founded: 2017
Fund Name: MBA Fakhro Two
Ownership: MBA Fakhro Two owns 100% of Nafaneef
Business Overview: Nafaneef is an online marketplace focused on fashion in the Middle East & North Africa. The word Nafaneef means dresses in Arabic and the focus of this entity is to create a marketplace for buyers and sellers of dresses in the Middle East & North Africa (MENA). After a long lag, e-commerce has finally started to take off in the MENA region. The Amazon acquisition of souq.com for 600 Million US Dollars in 2018 was an affirmation of the size and scope for e-commerce in the MENA region. In the UAE alone, e-commerce is expected to grow to over 20 Billion US Dollars by 2022.